About Us
About Jonathan & The Beach Towel Clip.
Some inventions start in labs. This one started on a windy beach.
After watching my towel take flight for the tenth time, I sketched a simple idea: a lightweight clip that would hold a towel securely when pushed into the sand. No fuss. No gimmicks. Just a practical solution to a universal irritation.
That sketch became a prototype. The prototype became a product. And in 2010, The Beach Towel Clip launched.
Since then, it’s travelled far further than my towel ever did, earning global sales, media coverage on BBC and Sky TV, retail partnerships, awards, and support from UKTI and the NWDA. Not bad for something born out of pure frustration and a bit of stubbornness.
Meet the Inventor - Jonathan Meare
I’m Jonathan Meare, based near Macclesfield in Cheshire, an inventor, outdoor enthusiast, and fractional marketing director. When I’m not climbing a peak somewhere, I’m usually helping brands tell their story, launch new products, and build repeatable marketing systems.
My career began in the UK housebuilding industry, where I worked my way up to Group Commodity Manager at Miller Homes. Inventing The Beach Towel Clip changed everything. It opened the door to a new path: supporting entrepreneurs, start-ups, and small businesses with the same clarity, creativity, and discipline I used to bring my own product to market.
That experience, taking an idea from a sketch to global shelves, still shapes everything I do.
Why This Product Still Matters
The Beach Towel Clip isn’t a novelty item. It’s a small, engineered solution that solves a problem everyone recognises.
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No more towels blowing away
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No more slipping, sliding, or bunching
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No more wrestling with the wind
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Just a calmer, easier day in the sun
It’s simple. It works. And it’s lasted because it was designed with intention.
A Note on My Other Work
Alongside running this product, I work as a Fractional Marketing Director, helping small brands and inventors launch their ideas with structure and momentum.
If you’re curious about that side of my world, you can explore it here: JDM Designs – Marketing Consultancy
But this page, and this site, is about the clip. The original invention. The one that started everything.