About Us/ JDM Designs Marketing Consultant
JDM DESIGNS MARKETING CONSULTANT
Since the launch of The Beach Towel Clip I have also helped a number of companies launch their products and services to global markets.
When I'm not climbing a mountain somewhere, I'm usually sat at a screen managing peoples social media, building marketing strategies and helping people build their brands.
As a Freelance Digital Marketing Manager/Consultant, based near Macclesfield, Cheshire, with nearly 20 years’ of marketing industry experience, I have worked with a variety of clients, from large National Organizations to SME’s, both B2B and B2C.
Originally from a commercial background in the property/construction industry, having spent 20+ as a Buyer, ending my career as Regional Buyer/ Group commodity Manager at Miller Homes, the UK's largest privately owned housebuilder, with a turnover of around £750m/year. During this period I achieved my MCIOB (member of the chartered institute of building) and also CEnv (chartered environmentalist).
When the construction industry ‘fell apart’ in 2008, I took voluntary redundancy and decided a change of direction was in order.
Whilst sat on a beach in Ibiza, getting frustrated that my beach towel kept blowing away, I thought it was time somebody invented a product to solve the problem.
On returning to the UK I applied for grants and started the process of inventing and bringing an idea to market.
Manufactured in Suffolk using 100% recyclable, injection moulded polypropylene, The Beach Towel Clip went live in 2010.
The Beach Towel Clip launched and with the help of UKTI, NWDA and lots of hard work, the clips went on to sell around the world, picking up awards and gaining the inventor invites to Buckingham Palace, BBC, featuring in many global publications and SKY TV (and lots of other adventures).
I was soon picked up by the Federation of Small Businesses as a real life entrepreneur and was part of the team that launched the manifesto for small businesses in Brussels along with visits to Parliament as part of the FSB team.
The experience gained in designing, launching, and bringing a product to market then lead to companies asking me to assist with their own new products and inventions, I have now brought to market several products and assisted a number of inventors with their inventions and innovations.
Using social media platforms and digital channels I have established new routes to market, launched several new brands and increased customer databases whilst working within assigned budgets.
For 6 ½ years, (until February 2021), I was then approached to help launch a Crowdfunding business, on a full-time contract we became a market leading Crowdfunding financial P2P platform, and raised over £120 million through crowdfunding.
Since February 2021 (when the crowdfunding company closed), I have been working with a variety of SME’s in the following industries:
- Property Industry
- House Builders
- Fintech
- Health and beauty
- New product launch and development
- Co working space
- Food/ restaurant
- Outdoors adventures
- Wellbeing
- Construction Materials
- Automotive
- Consultation role within a global Marketing & PR agency.
My roles have involved managing third party PPC agencies and managing both Television and YouTube video production teams along with running numerous award-winning social media channels for clients and for my own products.
The analytical side of my Marketing experience has meant extensive use of CRM systems whilst setting up and managing email campaigns. This has also involved attribution analysis to ensure that the correct message is used for the correct audience and that marketing spend is being directed to the correct traffic sources for optimized ROI.
I have worked alongside IT/UX teams on website projects to ensure that the findings of the attribution analysis are then reflected in the website message and user journey, along with the message sent out to customers in the emails and communications.
Whilst I enjoy the variety of these clients, I would also be very interested in taking on any larger projects within an organisation either full-time or on a freelance or consultancy basis as I feel that the experience that I have from working within different industries has given me a good understanding of how different marketing methods suit different industry requirements.
I am always happy to discuss any projects, so please contact me on:
jonathanmeare@live.com
07980807631
Recently completed project with Architectural Facades, UK based supplier of materials to the construction industry.