Fractional Marketing Director for Founder‑Led and Growing Businesses

When you’re building a business, you don’t always need a full‑time Marketing Director, but you do need direction. That’s where I come in.

I’m Jonathan Meare, a Fractional Marketing Director and digital strategist based near Macclesfield, Cheshire. I help small brands, start-ups, and inventors build repeatable marketing systems, launch new products, and grow with purpose.

Whether you’re scaling, repositioning, or preparing for a launch, I bring senior‑level clarity without the overhead of a full‑time hire.

What I Do

Strategic Direction

• Build modular social media campaigns with rotating post variants

• Develop brand positioning and messaging frameworks

• Create outreach systems for B2B and B2C audiences

• Shape marketing roadmaps that teams can actually follow

Campaign Execution

• New product launch strategy (concept → market introduction)

• CRM, email campaigns, and attribution analysis

• Creative direction across digital channels

• UX and IT alignment to ensure messaging consistency

Founder Support

• Hands‑on collaboration

• Clear thinking

• No jargon

• No fluff Just structured, repeatable marketing that moves the business forward.

Who I Work With

Over the last 20+ years, I’ve supported:

• Crowdfunding platforms (raising £120M+)

• Health & beauty brands

• Outdoor lifestyle companies

• Restaurants and coworking spaces

• Automotive start-ups

• A global marketing & PR agency in a consulting role

• Inventors and product creators bringing new ideas to market

I specialise in founder‑led businesses, the ones where the person behind the idea still shapes the story.

My Story (The Short Version)

I began my career in the UK housebuilding industry, eventually becoming Group Commodity Manager at Miller Homes. In 2008, I invented The Beach Towel Clip, which went on to achieve global sales, media coverage (BBC, Sky TV), awards, and government backing.

That experience, taking a product from sketch to shelf, changed my career. It taught me how to build momentum, how to communicate value, and how to launch something new with limited resources and a lot of determination.

Now I help others do the same.

How I Work

As a Fractional Marketing Director, I slot into your business on a flexible basis:

• A few days a month

• A defined project

• A launch cycle

• Or ongoing strategic support

Think of it as having a Marketing Director when you need one, not when you don’t.

Watch: My Approach to Fractional Marketing

Let’s Talk

If you’re ready to bring structure, clarity, and momentum to your marketing, I’d love to hear from you.

Email: jonathanmeare@live.com